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| | Features | ISBN13: 9780470376232Condition: NewNotes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
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| | Description | Have you ever wondered what’s happening in your brain as you go through a typical day and night? This fascinating book presents an hour-by-hour round-the-clock journal of your brain’s activities. Drawing on the treasure trove of information from Scientific American and Scientific American Mind magazines as well as original material written specifically for this book, Judith Horstman weaves together a compelling description of your brain at work and at play.The Scientific American Day in the Life of Your Brain reveals what’s going on in there while you sleep and dream, how your brain makes memories and forms addictions and why we sometimes make bad decisions. The book also offers intriguing information about your emotional brain, and what’s happening when you’re feeling love, lust, fear and anxiety—and how sex, drugs and rock and roll tickle the same spots. Based on the latest scientific information, the book explores your brain’s remarkable ability to change, how your brain can make new neurons even into old age and why multitasking may be bad for you. Your brain is uniquely yours – but research is showing many of its day-to-day cycles are universal. This book gives you a look inside your brain and some insights into why you may feel and act as you do. The Scientific American Day in the Life of Your Brain is written in the entertaining, informative and easy-to-understand style that fans of Scientific American and Scientific American Mind magazine have come to expect. | |
| | Product Details | | Author: | Judith Horstman | | Hardcover: | 264 pages | | Publisher: | Jossey-Bass | | Publication Date: | August 31, 2009 | | Language: | English | | ISBN: | 0470376236 | | Product Length: | 9.38 inches | | Product Width: | 7.16 inches | | Product Height: | 0.96 inches | | Product Weight: | 1.25 pounds | | Package Length: | 9.4 inches | | Package Width: | 7.2 inches | | Package Height: | 1.2 inches | | Package Weight: | 2.4 pounds | | Average Customer Rating: |  based on 20 reviews |
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| | Customer Reviews | Average Customer Review: ( 20 customer reviews )
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Most Helpful Customer Reviews
22 of 23 found the following review helpful:
The Reason Behind the Rhyme Aug 30, 2009
By J. T. Long
"Co-Author, Writer's Secret: MasterMind Your Way to Publishing Success"
Thank you Judith Horstman for doing the impossible. You took these mysterious creatures called humans and explained what is really going on behind the scenes in the brain hour by hour, seemingly random emotion by random emotion. You showed in scientific terms that there is a reason behind the daily rhyme. My afternoon mocha cravings are based on my hormonal cycles. My tendency to forget what I needed at the grocery store is because of changes in my neurotransmitters after age 40. Best of all, you gave me the practical tools for making the most of my potential brain functioning by scheduling appropriately, relieving stress and focusing on the possible. This well-researched book moves beyond pop-science to applied research.
16 of 16 found the following review helpful:
diary for my mind and yours Sep 11, 2009
By judith A.
this book strikes a marvelous balance between medical research and popular curiosity, satisfying both the lay person and the professional. it can surely be equally at home on the bookshelf of a physician or a housewife. it's comprehensive, but VERY digestible. the organization is quite clever, and it's written in an extremely readable style - it just whizzes along, and I gleaned a great deal along the way: about brain chemistry, up-to-date research in neuro-transmission, the inner workings of brain functions in the most ordinary of activities. it offers a great way to UNDERSTAND! I highly recommend this.
14 of 14 found the following review helpful:
This is a great book! Aug 29, 2009
By Ferris Buck
"mindfulness meditation teacher"
This book gives is a thorough description of the workings of the brain, written for us, lay people! Judith Horstman's lively, readable prose, presents much useful information: meditation increases attention while delaying aging; brain exercise and a strong social network decrease the odds of developing dementia; diet can quell morning crabbiness, increase afternoon focus, and promote sleep. This book gives complete descriptions and is perfect for anyone interested in mind/body interaction, mental health, or aging.
9 of 9 found the following review helpful:
 The book is great, but... Oct 16, 2009
By T. K. Lyter
...I have the Kindle edition, and it needs some finessing. A few paragraghs appear incorrectly on the Kindle screen, and one page is extremely tiny type that will not enlarge with the Kindle; I mean so tiny there is no way I could read it, even with a magnifying glass! Now I'm wishing I'd ordered the actual book.
As for the book itself, it's interesting, engaging, informative, and a relaxing read. The subject matter is fascinating, and this book simplifies for the layperson. That's just what I was looking for: a book about the workings of the brain that I could understand and enjoy without first attending medical school.
I recommend this book, but I'd say get the book itself and buy something else for your Kindle.
6 of 6 found the following review helpful:
Brainy, sharp and crystal clear Oct 08, 2009
By Matt Perry
Ask any reader of health journalism what their most common complaint would be and they would undoubtedly say: "The issue is too complex and the writer didn't make it any easier for me."
This book is marvelous because it successfully walks that tightrope between scientific reporting and crystal clarity. Horstman takes on a complicated subject and explains it both thoroughly and clearly.
If you've ever been confused by the difference between your hippocampus and amydgala (aren't we all?) this book answers those questions with intelligence, wit and panache. It spans the complicated physical and chemical makeup of our brains as well as the human emotions and actions they spur.
This is a wide-ranging book that both neuroscientists and regular folks can enjoy. As a fellow health reporter I stand in steadfast admiration at this achievement.
See all 20 customer reviews on Amazon.com
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