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| | Description | Joel Saltzman teaches readers how to create "surprising, yet inevitable" solutions, no matter the challenge or task at hand. Easily. Consistently. And economically.Shake That Brain! is a collection of creative and inspiring tips and tools for finding solutions in a variety of areas-from sales, marketing, and product creation to ethics, innovation, and the bottom line. Backed by powerful and compelling examples from a wide variety of real-life applications, Joel Saltzman delivers energy, edge-and lots of fun-as he guides readers through a series of proven formulas for creating outstanding solutions, from harnessing the power of opposite thinking to turning your worst ideas into your best ideas ever. Filled with exercises, easy-to-apply formulas, entertaining pop-quizzes, and eye-opening teaching examples from the world of business, technology, advertising, and more, here's a solution-finding guidebook that can be used for succeeding on the job or at home. Joel Saltzman is a professional speaker, consultant, and bestselling author. He has conducted Shake That Brain! programs for Grey Advertising International, Harley Davidson, the U.S. Department of the Treasury, and Warner Bros. Studios. His work has been called "witty and rewarding" by People Magazine and he's the recipient of a national Audie award for "Best Educational and Training Audio." His website is www.shakethatbrain.com | |
| | Product Details | | Author: | Joel Saltzman | | Hardcover: | 224 pages | | Publisher: | Wiley | | Publication Date: | February 03, 2006 | | Language: | English | | ISBN: | 0471742104 | | Product Length: | 8.52 inches | | Product Width: | 5.84 inches | | Product Height: | 0.88 inches | | Product Weight: | 0.8 pounds | | Package Length: | 8.5 inches | | Package Width: | 5.8 inches | | Package Height: | 0.7 inches | | Package Weight: | 0.8 pounds | | Average Customer Rating: |  based on 7 reviews |
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| | Customer Reviews | Average Customer Review: ( 7 customer reviews )
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Most Helpful Customer Reviews
7 of 7 found the following review helpful:
 Fun, stimulating read Feb 12, 2006
By Roger E. Herman
The subtitle tells part of the story on this book: "How to create winning solutions." The other part: and have fun doing it. Salttzman must be a little bit wacky-as you might expect from a really creative person who guides others down the path of generating ideas and solutions. His photo on the back of the book jacket is unconventional, and so is the book.
You wouldn't expect pages of straight text in a book with a title like Shake that Brain. Instead, we have a design presentation that made me feel like I was listening to a carnival hawker. The type face changes to a bold font you might expect to see on a poster promoting a circus. Very appropriate, since the book "moves" like a circus as ideas and techniques parade by.
Each chapter in this book is seasoned with examples that bring the creative processes to life. The True Story feature and other call-outs and pop quizzes keep this book moving so it's a fast read. At the same time, the reader may be slowed by the valuable content-worthy of highlighting, page marking, and note taking.
The three parts of the book provide a sensible organization: attitude, actions (the how-to), and selling (getting others to buy into your ideas). You'll get a lot out of this book. Having read a number of books on creative thinking, problem-solving, and similar themes, it was fun to be peppered with a great refresher-with some new stuff-in an easy-to-read book.
Recommended for individual reading, as well as team reading in organizational settings.
3 of 3 found the following review helpful:
BUY THIS BOOK! Mar 01, 2006
By Monica Anderson
I saw Joel Saltzman speak about 10 years and ago immediately became a fan. As soon as I saw this book, I bought it and haven't put it down since. This book will help you think outside the box and develop your own abilities in fun and productive ways. SHAKE THAT BRAIN is full of timeless wisdom but has a down to earth and engaging style. This is a laugh out loud book that is full of valuable insights and attitudes that can help you to reach your goals. If there is a better book on creative problem solving than this one, I don't know what it is. Everything in the book that I've tried works. I highly recommend this book. I'm sending it to all of my friends.
2 of 2 found the following review helpful:
How to break through limitations and have more fun Mar 06, 2006
By Sara Hunter
"sarahunter"
Well known speaker, corporate motivator, and creative coach, Joel Saltzman, blasts through all barriers and blocks to success in this supremely accessible and FUN book. Prepare to be whisked away on a wave of L.A. energy as the author challenges your assumptions, injects hi-test creative fuel into your system, and reminds you that achieving your goal is not only doable, it's a BLAST! Inspiring quotes (the kind you stick on your mirror or monitor) are generously interspersed with observations from the author's experience along with helpful "chapter take-a-ways". After reading this book, I'm ready to conquer the world - or at least finish the book I've been working on!
1 of 1 found the following review helpful:
 Nutritious and tasty food for thought! Oct 24, 2006
By ServantofGod
When I was reading this, I couldnt help myself from comparing it with works of De Bono, and remotely with NLP. The feeling is particularly strong on Chapter 9 'Take an "Opposites" Approach' which provides suggestions as follows:-
How am I going to do all this work? => How are you going to do all this fun?
How do I get them to return my stuff? => How do they get me to return their stuff?
How do I teach this device lots of different handwriting styles? => How do I teach the users of this device one handwriting style?
How do I get telemarketers to stop annoying me? => How do I start annoying them? pg 72
Beside the above, there are many great ideas presented in quotes, points and live stories throughout the book. I like its style and structure very much, in particular the concise "Chapter take away" in the end of each chapter is great, say, in Ch12: Ask yourself "If I were a ______ what would I do? " and "What does this ______ want to be?" and in Ch16: Ask yourself, "What would ______ do?"
To conclude, all who wanna read to imrprove their creativity for solutions will be satisfied well. A helpful and fun read indeed! Highly recommended!
Below please find some of my favorite passages for your reference:-
How important is attitude? It's the difference between This is hopeless and This I can do! One will get you nowhere; the other everywhere you want to go. pg 3
If you stand up and be counted, from time to time you may get yourself knocked down. But remember this: A man flattened by an opponent can get up again. A man flattened by conformity stays down for good. - Thomas Watson, founder of IBM pg 12
Courage is being scared to death - but saddling up anyway. - John Wayne pg 17
The older sign in an airplane lavatory read: Please do not deposit anything other than toilet tissue in toilet. The newer sign read: Depositing objects other than toilet tissue in toilet could result in airplane failure. pg 21
Good moods, while they last, enhance the ability to think flexibly and with more complexity, thus making it easier to find solutions to problems, whether intellectual or interpersonal. - Daniel Coleman, EQ pg 25
The idea is to die young as late as possible. - Dr Ashley Montagu pg 28
The more ways you pose your question the better your odds of finding the right QUESTION - and the right ANSWERS. pg 64
When Stan Lee first pitched the idea of Spider Man, his boss also had misgivings: "People hate spiders. Besides, teenagers can only be side-kicks, not superheroes." pg 94
Where all men think alike no one thinks very much. - Walter Lippman pg 100
Ideas are a dime a dozen. People who implement them are priceless. - Mary Kay Ash pg 173
Upbeat motivation Dec 18, 2009
By Jerry Saperstein
I became a fan of Joel Saltzman while reading his "If You Can Talk, You Can Write". He has a down-to-earth style, is very witty and very upbeat. Quite a nice, motivating read and quite capable of moving someone beyond a writer's block.
"Shake That Brain" is a collection of tips and techniques intended to make creative thinking easier. Typical of the broad genre of "motivation" books, Saltzman relies on many aphorisms, metaphors, quotations and the other old reliables of the trade. Add to that Saltzman's sort of unique perkiness and wit and you have a bundle of motivation coming at you.
It is hard to resist being inspired by Saltzman. He blends instantly recognizable sagacious advice (Albert Einstein: "It's not that I am smart, it's just that I stay with problems longer.") then blends it with some ordinary experience and comes to a conclusion that is encouraging to the reader: you can do it!
Overall, this is a fun book, with a noble purpose - shaking your brain up and making it open to new ideas and an "I can do it!" attitude.
Jerry
See all 7 customer reviews on Amazon.com
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